‘It’s interesting from the point of view of the intersection of law and personalities, as in each one of these cases you’ve always got an interesting array of characters,’ Matrix’s stellar protégé says of his role.

‘We must be the lowest-profile PR firm in the country,’ says Fane-Saunders. Private Eye may have called them secretive, but that’s not really true, says the firm’s CEO: ‘We are very, very discreet professionally. We think our clients have the right to expect that.’

Another busy year has seen 10 per cent growth, public affairs expansion and a number of awards for Hall’s Soho outfit. The former News of the World editor seems to have cemented his status as the go-to man for HNWs and high-profile individuals with a record to set straight following the splattering of tabloid ink. One notable example has been Cliff Richard’s recent saga of navigating through the media tempest to calmer shores.

The trusted adviser, who was previously Prince Charles’s press secretary, is no stranger to influential figures, having met President Obama and the Pope while working for the Royal household.

An eminent adviser to Princes William and Harry, Harverson left Clarence House in 2013 to set up his own business, Milltown Partners, with D J Collins, formerly London communications head at Google. Today the co-managing partners offer some of the most discreet, high-stakes advice going to big names that Harverson is far too scrupulous to share (though a peer attests that he ‘acts for some of the biggest names in the corporate and HNW world’).