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January 18, 2017

ZEDRA at the V&A dazzles with official London launch

By Spear's

Spear’s was in attendance for ZEDRA’s London launch party at the V&A last night with the likes of Lord Frederick Windsor, Lady Marina Windsor, HSH Princess Olga Romanov, artist Edward Sutcliffe and actors Jack Ashton, Helen George and Alexander Vlahos.

Celebrating with the firm’s gilded network , guests mingled with their ZEDRA under the soaring dome ceiling, amid mammoth floral displays and Dale Chihuly glass sculptures. Champagne flowed alongside delicious seasonal canapés, a gin bar where dedicated mixologists ginned up signature ZEDRA cocktails while guests lapped up the setting and entertainment, courtesy of the Greg Pearle Jazz Band performing classics such as Leonard Cohen’s ‘Hallelujah’ and Lou Reed’s ‘Perfect Day’.

ZEDRA CEO Niels Nielsen said in a statement:

“As the Victoria & Albert Museum continues to evolve and adapt to the new conditions of the 21st century, the opportunity of opening up to new audiences as well as industry leaders creates interest. It is all about combining the new and the old seamlessly. ZEDRA is the youngest trust, corporate and fund service provider in the industry today with an unequivocal heritage which dates back almost 70 years. ZEDRA is one of the closest followed and fastest growing trust, corporate and fund service firms around.”

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