Welcome to the Spear’s Reputation Managers Index, our ranking of the best reputation managers in London and beyond. The list features our Top Ten, Top Recommended and Recommended specialists in reputation management and strategic communications for individuals
For high-net-worth individuals, maintaining a good reputation is of paramount importance – even if you don’t want to be famous. Reputation managers work with their clients to influence how they are perceived by constituencies that are important to them, whether this is the public, the decision-makers particular industry or fellow entrepreneurs. This can have important knock-on effects for an individual and their business.
In the age of social media and fast-paced news cycles, reputations can take a lifetime to build and hours to lose. The best reputation managers have the tools and means to ensure that their clients’ interests are protected and furthered, that they avoid potential pitfalls and communicate effectively.
In the table below, we present the leading names in reputation management, along with information about their specialisms and notable clients. The Spear’s rankings are drawn up on the basis of peer nominations, telephone and face-to-face interviews, data supplied by firms, as well as information gathered by the Spear’s editorial and research teams.
The 2021 edition of the index features several new names and changes. Mark Borkowski enters our Top Ten and brings with him an impressive grasp of contemporary reputation management issues in the age of social media. He’s joined by Michael Farrant, who launched his own reputation practice this year, and Terence Fane-Saunders, who combines modern tools and techniques with more traditional skills to great effect at Chelgate.
Alongside the index, we have published a series of features. We speak to the former News of the World editor and Downing Street communications chief who fell from grace, Andy Coulson, about how his background gives him a unique insight into reputation management. We meet the stylish PL studio to discuss the increased importance of branding in the age of Instagram. And we examine the challenges faced by reputation managers in the time of cancel culture.
Click on the individual names below to be directed to their profile on the new Spear’s 500 website. The table is ordered by rank and alphabetically by firm name.
|Rank||Name||Firm||Focus Areas||Notable clients|
|Top Ten||Mark Borkowski||Borkowski||Crisis and reputation management||Michael Jackson, Noel Edmonds|
|Top Ten||Terence Fane-Saunders||Chelgate||International crisis management||Shell Oil Company, an African president|
|Top Ten||Michael Farrant||Farrant Group||Family office communications||N/A|
|Top Ten||Arlo Brady||freuds||Strategic communications||The Mars family|
|Top Ten||Andrew Honnor||Greenbrook||M&A communications||Landsdowne Partners|
|Top Ten||Charles Lewington||Hanover||Strategic counsel||John Major, Microsoft|
|Top Ten||Stuart Leach||Montfort Communications||Litigation communications||Bobi Wine, Red Bull|
|Top Ten||Phil Hall||PHA Media||Crisis and campaign management||Sir Cliff Richard|
|Top Ten||Philip Hall||Portland||Litigation communications||–|
|Top Ten||Jonathan Hawker||Slate Campaigns||Crisis PR||Paul Manafort, BHS|
|Top Recommended||Simon Brewer||AV Premier Marketing||Personal and business PR||Cartier, Audi|
|Top Recommended||David Hawkins||Cliveden Advisory||Media campaigns||Henley & Partners, HRH Princess Sabeeka bint Ibrahim Al Khalifa|
|Top Recommended||Andy Coulson||Coulson Partners||Strategic communications||–|
|Top Recommended||Dave King||Digitalis||Digital strategy||–|
|Top Recommended||Charlie Bain||Digitalis||Reputation and cyber security||–|
|Top Recommended||Ed Williams||Edelman||Communications strategy||Disney, Richard Branson|
|Top Recommended||John Evans||Hawthorn Advisers||Strategic communications|
|Top Recommended||Tim Luckett||Hill + Knowlton||Crisis management||–|
|Top Recommended||David Yelland||Kitchen Table Partners||Communications advisory||Lord Browne, Norman Foster|
|Top Recommended||Oliver Renwick||Palmes Consulting Group||Strategic consultancy||–|
|Top Recommended||Rory Godson||Powerscourt||Communications consultancy||–|
|Top Recommended||David Rigg||Project Associates||Reputation and crisis advice||Sir Martin Sorrell|
|Top Recommended||David McDonough||Sanctuary Counsel||Strategic communications||–|
|Top Recommended||Jon Aarons||Sard Verbinnen||Strategic communications||–|
|Top Recommended||Salamander Davoudi||Tancredi Group||Strategic communications||–|
|Top Recommended||Patrick Harrison||Weber Shandwick||strategic communications||Clarence House|
|Top Recommended||Patrick Forbes||Witan Advisors||PR and Comms||–|
|Recommended||Ross Gow||Acuity||Crisis management||Ghislaine Maxwell, Ukraine’s Party of Regions|
|Recommended||Oliver Lloyd||BLJ London||Strategic advisory||–|
|Recommended||George Thwaites||Clearwood Communications||strategic media advice||–|
|Recommended||Richard Abbey||Ernst & Young||Digital forensics||–|
|Recommended||Joe Phelan||Etoile||geopolitical consultancy||N/A|
|Recommended||Alex Andreev||Eurasia Advisory||International strategic advice||G7/G8 Summits, the United Nations|
|Recommended||Peter Headden||Farrant Group||Strategic comms||–|
|Recommended||Laura Toogood||Fieldmaster Group||Online profiles||–|
|Recommended||Jo Livingston||freuds||Global comms||Lewis Hamilton|
|Recommended||Gabrielle Shaw||Gabrielle Shaw Communications||Luxury PR and comms||Bicester Village, American Express|
|Recommended||Matt Carter||Message House||Market research||–|
|Recommended||Patrick Harverson||Milltown Partners||Communications and policy||–|
|Recommended||Alex Just||Montfort Communications||Communications strategy||–|
|Recommended||James Olley||Montfort Communications||Communication strategy||–|
|Recommended||Gavin Davis||Nepean||Providers of private capital||BlackRock, Sixth Street|
|Recommended||Andrew Adie||Newgate Communications||ESG campaigns||Hovis, Gina Miller|
|Recommended||Alistair Kellie||Newgate Communications||Strategic communications||Gina Miller|
|Recommended||William McManners||Palmes Consulting Group||Advisory consultancy||–|
|Recommended||Sabrina Panizza||PL Studio||Creative consultancy||–|
|Recommended||Ben Ullmann||Sanctuary Counsel||Strategic communications||–|
|Recommended||Jordan Greenaway||Transmission Private||Strategic communications||–|
Image: Everett Collection/ Shutterstock
To explore all the Spear’s indices, and to find the private client adviser who is right for your specific requirements, go to the Spear’s 500 website. To receive relevant research updates from Spear’s – and thereby give you and your firm the best chance of being included in future Spear’s indices – please register here.