The best reputation managers for high-net-worth individuals - Spear's Magazine

The best reputation managers for high-net-worth individuals

The best reputation managers for high-net-worth individuals

Welcome to the Spear’s Reputation Managers Index, our ranking of the best reputation managers in London and beyond. The list features our Top Ten, Top Recommended and Recommended specialists in reputation management and strategic communications for individuals

For high-net-worth individuals, maintaining a good reputation is of paramount importance – even if you don’t want to be famous. Reputation managers work with their clients to influence how they are perceived by constituencies that are important to them, whether this is the public, the decision-makers particular industry or fellow entrepreneurs. This can have important knock-on effects for an individual and their business.

In the age of social media and fast-paced news cycles, reputations can take a lifetime to build and hours to lose. The best reputation managers have the tools and means to ensure that their clients’ interests are protected and furthered, that they avoid potential pitfalls and communicate effectively.

In the table below, we present the leading names in reputation management, along with information about their specialisms and notable clients. The Spear’s rankings are drawn up on the basis of peer nominations, telephone and face-to-face interviews, data supplied by firms, as well as information gathered by the Spear’s editorial and research teams.

The 2021 edition of the index features several new names and changes. Mark Borkowski enters our Top Ten and brings with him an impressive grasp of contemporary reputation management issues in the age of social media. He’s joined by Michael Farrant, who launched his own reputation practice this year, and Terence Fane-Saunders, who combines modern tools and techniques with more traditional skills to great effect at Chelgate.

New names in the Top Recommended section include Charlie Bain of Digitalis, Andy Coulson of Coulson Partners, Oliver Renwick of Palmes Consulting Group and Salamander Davoudi of Tancredi Group.

Alongside the index, we have published a series of features. We speak to the former News of the World editor and Downing Street communications chief who fell from grace, Andy Coulson, about how his background gives him a unique insight into reputation management. We meet the stylish PL studio to discuss the increased importance of branding in the age of Instagram. And we examine the challenges faced by reputation managers in the time of cancel culture.

Click on the individual names below to be directed to their profile on the new Spear’s 500 website. The table is ordered by rank and alphabetically by firm name.

RankNameFirmFocus Areas Notable clients 
Top TenMark BorkowskiBorkowskiCrisis and reputation managementMichael Jackson, Noel Edmonds
Top TenTerence Fane-SaundersChelgateInternational crisis managementShell Oil Company, an African president
Top TenMichael FarrantFarrant GroupFamily office communicationsN/A
Top TenArlo BradyfreudsStrategic communicationsThe Mars family
Top TenAndrew HonnorGreenbrookM&A communicationsLandsdowne Partners
Top TenCharles LewingtonHanoverStrategic counselJohn Major, Microsoft
Top TenStuart LeachMontfort CommunicationsLitigation communicationsBobi Wine, Red Bull
Top TenPhil HallPHA MediaCrisis and campaign managementSir Cliff Richard
Top TenPhilip HallPortlandLitigation communications
Top TenJonathan HawkerSlate CampaignsCrisis PRPaul Manafort, BHS
Top RecommendedSimon BrewerAV Premier MarketingPersonal and business PRCartier, Audi
Top RecommendedDavid HawkinsCliveden AdvisoryMedia campaignsHenley & Partners, HRH Princess Sabeeka bint Ibrahim Al Khalifa
Top RecommendedAndy CoulsonCoulson PartnersStrategic communications
Top RecommendedDave KingDigitalisDigital strategy
Top RecommendedCharlie BainDigitalisReputation and cyber security
Top RecommendedEd WilliamsEdelmanCommunications strategyDisney, Richard Branson
Top RecommendedJohn EvansHawthorn AdvisersStrategic communications
Top RecommendedTim LuckettHill + KnowltonCrisis management
Top RecommendedDavid YellandKitchen Table PartnersCommunications advisoryLord Browne, Norman Foster
Top RecommendedOliver RenwickPalmes Consulting GroupStrategic consultancy
Top RecommendedRory GodsonPowerscourtCommunications consultancy
Top RecommendedDavid RiggProject AssociatesReputation and crisis adviceSir Martin Sorrell
Top RecommendedDavid McDonoughSanctuary CounselStrategic communications
Top RecommendedJon AaronsSard VerbinnenStrategic communications
Top RecommendedSalamander DavoudiTancredi GroupStrategic communications
Top RecommendedPatrick HarrisonWeber Shandwickstrategic communicationsClarence House
Top RecommendedPatrick ForbesWitan AdvisorsPR and Comms
RecommendedRoss GowAcuityCrisis managementGhislaine Maxwell, Ukraine’s Party of Regions
RecommendedOliver LloydBLJ LondonStrategic advisory
RecommendedGeorge ThwaitesClearwood Communicationsstrategic media advice
RecommendedRichard AbbeyErnst & YoungDigital forensics
RecommendedJoe PhelanEtoilegeopolitical consultancyN/A
RecommendedAlex AndreevEurasia AdvisoryInternational strategic adviceG7/G8 Summits, the United Nations
RecommendedPeter HeaddenFarrant GroupStrategic comms
RecommendedLaura ToogoodFieldmaster GroupOnline profiles
RecommendedJo LivingstonfreudsGlobal commsLewis Hamilton
RecommendedGabrielle ShawGabrielle Shaw CommunicationsLuxury PR and commsBicester Village, American Express
RecommendedMatt CarterMessage HouseMarket research
RecommendedPatrick HarversonMilltown PartnersCommunications and policy
RecommendedAlex JustMontfort CommunicationsCommunications strategy
RecommendedJames OlleyMontfort CommunicationsCommunication strategy
RecommendedGavin DavisNepeanProviders of private capitalBlackRock, Sixth Street
RecommendedAndrew AdieNewgate CommunicationsESG campaignsHovis, Gina Miller
RecommendedAlistair KellieNewgate CommunicationsStrategic communicationsGina Miller
RecommendedWilliam McMannersPalmes Consulting GroupAdvisory consultancy
RecommendedSabrina PanizzaPL StudioCreative consultancy
RecommendedBen UllmannSanctuary CounselStrategic communications
RecommendedJordan GreenawayTransmission PrivateStrategic communications

Image: Everett Collection/ Shutterstock

To explore all the Spear’s indices, and to find the private client adviser who is right for your specific requirements, go to the Spear’s 500 websiteTo receive relevant research updates from Spear’s – and thereby give you and your firm the best chance of being included in future Spear’s indices – please register here.