Lia Chiarin’s fine art background feeds into her work. ‘From hand-drawing the artwork for major global campaigns, to Instagram consultancy and the odd Christmas cracker design, I stretch my abilities far and wide,’ she says. She’s also driven by a strong core sense of the company: to ‘make the world more interesting, more curious and more accessible’. And how are things changing? ‘Where a few years ago you had to be a rock star or Kate Moss to gain public interest, today you can be anything from a pancake artist to a miniature dachshund.’ Chiarin is surely a new star in the PR firmament.