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  1. Wealth
August 26, 2016

The iconic Byblos in St. Tropez goes digital for 50th anniversary

By Zak Smith

Zak Smith applauds the launch of the luxury-Leviathan’s celebratory app.

With the summer sun entering its final few weeks, the last vestiges of seasonal hedonism will no doubt be played out in the luxurious playgrounds of Porto Cervo, Ibiza, Cannes and Mykonos. However for one mecca for good life, the fun doesn’t stop. With new luxury partnerships and a ritzy virtual tour app to celebrate its 50th anniversary, the good times keep on rolling at the timeless Byblos.

A hotel synonymous with the destination ever since it opened its famed doors in 1967, Hotel Byblos in St Tropez is the place to let your hair down in the South of France. The Provençal- style Tropezian palace is hidden away from prying eyes, where locals and jet setters can enjoy the best of life without the pretence of Cannes or the gaudiness of Monaco. Laid back, unfussy and yet at the same time more luxurious than anywhere else within 50 miles, it has perfected the art of effortless, chic travel (even though it’s pretty obvious everyone around the pool has made maximum effort to look that relaxed). With 91 rooms wrapped around a central pool, the hotel is one of the focal points in St Tropez, where it has played host to monumental summer parties for decades.

With a restaurant by Alain Ducasse and the seemingly never-ending Caves du Roy nightclub, the hotel is ever present in the social life of St Tropez. It’s the perfect place to party, which is pretty handy as the hotel is celebrating it’s 50th anniversary next year and, to mark the occasion, is going digital.

The Hotel Byblos app is the first and only palace hotel app to offer 360-degree virtual tours. Guests and dreamers alike can now discover the luxury palace by a virtual stroll among the colourful facades, exploring all there is to do at the Byblos.

From touring the hotel to learning about the history and its role in the life of St Tropez, along with tips on making the most of the town and the French Riviera, the app brings a historical name into the 21st Century in style. It also gives users information on the best events to attend during the summer, naturally including the outstanding Annual Byblos Summer Party.

Not to be outdone, Hotel Byblos is also announcing unique partnerships each month during the course of its anniversary year. With special ventures with Audemars Piguet, Goyard and Missoni to name a few, the hotel will remain a magnet for jet setters and luxury lovers, providing indulgent yet relaxed fun under the watchful, benevolent eye of Antoine Chevanne and his family. With so much excitement at this luxury-Leviathan destination, this mini-village in the heart of St Tropez will continue to be the home of carefree, majestic fun for years to come.

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