HSBC is to launch a $10 million rebranding of its global private banking operations, amid concerns in the wider industry over the rebuilding of fee income and client trust, the Financial Times reported.
HSBC is to launch a $10 million rebranding of its global private banking operations, amid concerns in the wider industry over the rebuilding of fee income and client trust, the Financial Times reported.
This represents its first change in marketing strategy since it was formed in 2004, through the integration of the Republic and Samuel Montagu brands.
Advertising group WPP has been hired to bring the private bank’s identity into line with HSBC’s retail and “Premier” banking offerings. New advertisements will replace the previous “Assume Nothing” campaign.
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