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Vikram Anand has a 15-year relationship with the global South Asian diaspora – a fact which is helping to establish RBC’s presence as a first choice in an area where other banks are still scrambling for market share.
He points to the range of increasingly popular services at RBC, and particularly emphasises the bank’s synchronised platform across a range of matters from enterprise to global custody solutions and capital markets.
‘It’s hard for a challenger to service some of these needs,’ he says. ‘Often these families have multiple touch-points within a bank, and multiple requirements from a financial institution. It’s much easier – and more efficient – to have this managed through a personal relationship, rather than through new disruptive models.’
However, the past year has presented unique challenges, a particular focus being the need
to forge a short-term approach to deal with the rise in US interest rates: ‘That’s been pretty critical to some of the clients’ investment strategies.’
RBC’s director of private client wealth management grew up in New Delhi, obtained an MBA and started at ICICI before joining HSBC. He moved to the UK 12 years ago and worked at Citigroup before joining RBC in 2009.