High-end florists can raise an occasion to another level by providing beautiful, tastefully selected blooms – often at scale. They may also go the extra mile to design arrangements, even matching them to a client’s personality or specific requirements.
Whether enhancing the ambience of a private residence, curating bespoke floral installations for lavish parties or crafting elegant bouquets for intimate gatherings, these elite floral designers understand the importance of personalisation, creativity and sourcing only the most exquisite flowers.
The Spear’s index of the best florists for HNWs features professionals who work closely with their clients at every stage of the process, from initial watercolour sketches and vision boards to managing the installation on the day of an event.
The best high-end floral designers can tailor their work to any brief, vision or theme, all while maintaining their signature style. Larissa Petean, the newest addition to our index, uses this approach in her work as creative director at Moyses Stevens. The studio preserves its iconic English garden aesthetic, but can accommodate an impressively wide range of unique requests. ‘We want to keep our style while impressing clients at all times,’ Petean tells Spear’s.
Related
Weddings, of course, are at the heart of a florist’s craft. The most accomplished designers featured in our index take time to truly understand the couple, creating arrangements that reflect not only their personal style but also their vision for the day itself – making bespoke designs all the more meaningful. Larry Walshe, who specialises in creating designs for luxury weddings, tells Spear’s that his focus lies in ‘bringing the client’s vision to life in the most beautiful way possible, rather than showing off my skills.’
In 2025, many advisers on this list have seen a rise in demand for destination weddings, with some, like Ricky Jackson, opening new locations in Thailand, and others, like Larry Walshe, expanding to Lake Como.
Many of the florists in our index will also help with the decoration of hotels, branding, corporate entertainment and hospitality. Petean, for example, regularly designs floral installations for some of the most luxurious hotels in the world, including the likes of Dubai’s Jumeirah Burj Al Arab, The Peninsula and Nobu hotels.
As leaders in their sectors, many of the names from the Spear’s index run their own floral design schools. Berenice Rogombe’s McQueens Flower School is one of them, and combines teaching with practice offering clients the opportunity to engage directly with experts through bespoke workshops and personalised guidance.
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- Methodology
- The best florists for HNW individuals: some names to know
- The best florists for HNW individuals: the complete list
- Contact us
Methodology
Each year, the Spear’s Research Unit reassesses and refreshes its rankings of the leading providers in each sector by gathering data from and about the advisers and firms themselves, assessing submission forms, collating nominations, carrying out peer reviews, reviewing data from third-party sources, gathering references and recommendations, canvassing experts and conducting hundreds of interviews.
Advisers are evaluated using a proprietary scoring system that assigns different weightings to certain attributes. These scores feed directly into each new set of rankings in the Spear’s Indices. Each of these indices are published first online (according to the research calendar) and then in print. Print publication takes the form of the annual Spear’s 500 directory, which includes the top advisers in every index.
[See also: A guide to the Spear’s 500: Everything you need to know]
Each featured adviser is profiled on spears500.com. The site allows users to search the Spear’s database of more than 4,000 entities to find one (or more) to meet their specific requirements by filtering for specific attributes such as an adviser’s location, their specialist expertise and information about their client base.
The best high-end florists: some names to know
Elizabeth Marsh
- Focus: Bespoke floral design
- Position: Founder
- Firm: Elizabeth Marsh Floral Design
‘We think outside the vase,’ is the motto of Elizabeth Marsh Floral Design. Its philosophy is to inspire people and ‘touch their souls’ with creative floral designs.
Founder Elizabeth Marsh tells Spear’s it is ‘all about the customer’s view and style’, explaining that she works to match ‘any request they might have’.
With more than 20 years of experience under her belt, everything has come up smelling like roses: Marsh heads an ever-growing team in New Covent Garden Market, providing floral design to hotels, restaurants, corporates and private clients, including celebrities and UHNWs.
Read Elizabeth Marsh’s full profile on Spears500.com
Ricky Jackson
- Focus: High-profile events
- Position: Founder
- Firm: Ricky Paul Flowers
After training as a theatre set designer, the newest addition to this year’s index Ricky Jackson discovered the floral world and founded Ricky Paul Flowers in 2010. Combining his experience in set and interior design with floristry, he brings a wide range of skills to the creation of ‘extremely bespoke’ floral installations, and can ‘bring any brief to life’, he tells Spear’s.
Jackson specialises in decorations for big events such as weddings and bar mitzvahs, and has been behind some of London’s most sophisticated Christmas installations. ‘Whether it is building a giant poodle made of flowers or a giant hot air balloon, we don’t have any creative restriction,’ he says, explaining he is especially well known for his sculptural work.
Read Ricky Jackson’s full profile on Spears500.com
Larissa Petean
- Focus: Flower delivery and bespoke bouquets
- Position: Artistic director
- Firm: Moyses Stevens
Larissa Petean is the artistic director at Moyses Stevens, which is one of London’s most established florists – having been in operation since 1876 – and a royal warrant holder.
With over 15 years of experience in the sector, Petean studied floristry and landscape design, which gives her a knowledge of ‘both flowers and plants’. To this end Moyses Stevens maintains its landmark English garden aesthetic while also incorporating seasonal flowers from Europe or the UK whenever possible. ‘We want to keep our style while impressing clients at all times,’ she tells Spear’s.
Read Larissa Petean’s full profile on Spears500.com
The best high-end florists: the complete list
Click on the individual names to be directed to more detailed profiles of each adviser on the Spear’s 500 website. The table is ordered by ranking and then alphabetically by surname.
Contact us
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