Zoe Brennan wields 20 years’ experience on Fleet Street and in the lobby to lead the firm’s writing practice: she works across a range of matters, speechwriting, drafting op-eds, narratives for clients and messaging across the agency. ‘We have a suite of media training services, ranging from crisis work to bespoke broadcast or print training for specific opportunities,’ she says. ‘We focus on honing key messages to ensure our clients retain control of media experiences.’ What mistakes do HNWs make when being interviewed? ‘They try to say too much,’ says Brennan. ‘Interviews work best if you retain focus on your specific goal, rather than take a scattergun approach.’
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