Peter Vardy is the third Vardy in a row to take on the business started by his grandfather Reg in 1923. Today it’s a vast operation, with 900 employees and 30 dealerships.
Two years in, Vardy is maintaining the momentum thanks to a vision aimed at offering a broad range of models across the whole price spectrum. ‘We’re trying to do something on a bigger scale than most people have tried so far,’ he says. ‘This is an iconic investment opportunity as well as something you can enjoy.’
Vardy’s first job was manning a petrol pump at the age of 14. A year later he moved into sales at his grandfather’s business.
The dream car for Vardy is Elvis Presley’s BMW 507, whose white model would get covered in the lipstick of adoring fans.