Right Angles PR managing director Paul Blanchard works with CEOs and senior politicians – ‘none of whom want publicity for their own sake’ – at his tailored service. The work often entails using social media with efficiency and expediency. ‘If you were reckless in the use of someone’s Twitter account, you could destroy their reputation pretty quickly,’ he explains. Social media can also help to build a reputation, too: ’It’s like two waves: if you time them right they can amplify one another; if you mistime them they cancel each other out.’ Blanchard also presents a popular podcast featuring major media figures and is the author of the bestselling book Fast PR.
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