Michael Bodansky has a varied track record, built around a clear enthusiasm and storytelling ability. ‘Even in obscure, technical or “boring” industries, there’s always an interesting story to tell,’ he explains, adding: ‘If you can figure that out, you can get news coverage, attract smart, motivated people, and paint yourself – or your company – in a good light.’ Bodansky also notes that ‘business leaders are increasingly having to take stances on political and social issues. Once upon a time a leader could be considered good at her or his job if they produced financial growth, but now there is scrutiny on CEOs on everything from sustainability to the gender pay gap.’
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