View all newsletters
Have the short, sharp Spear's newsletter delivered to your inbox each week
  1. Wealth
October 11, 2012

FT: Should luxury brands throw their lot in with Amazon?

By Spear's

Big fashion brands are fretting over whether to offer their wares on Amazon as its move into clothing forces them to decide if the website is a lucrative new sales channel or a threat to their prestige

Big fashion brands are fretting over whether to offer their wares on Amazon as its move into clothing forces them to decide if the website is a lucrative new sales channel or a threat to their prestige.

The online retailer wants to conquer fashion, but while its low costs and high technology have helped it sell everything from microwaves to nappies, they may not work in an area where brands are cherished and expense signals cachet.

“This is a hot, hot issue,” said Hana Ben-Shabat, an AT Kearney consultant who advises fashion brands on ecommerce. “It’s a dilemma because Amazon is the largest online store. You’ve got an opportunity to be part of that. But you ask yourself: ‘Do I want to be in the place where people go to find deals on shampoo, books and groceries? Do I want to be part of a basket?’”

To read the full story visit ft.com

Content from our partners
Why investors should consider investing in nature
HSBC Global Private Banking: Revisiting your wealth plan as uncertainty abounds
Proposed non-dom changes put HNW global mobility in the spotlight

Select and enter your email address The short, sharp email newsletter from Spear’s
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Websites in our network