Charlie Methven sees a need for more experts in PR, which he says has been ‘bedevilled by bullshit merchants for a long time’. He argues that crises blow up when lawyers bring PRs in too late, ‘literally when the newspapers are banging on the door’. Even so, he sees some improvement: ‘There’s a modern generation of lawyers who are much more cognisant and open-minded as to where their expertise starts and stops.’ Dragon is expanding to serve billionaires from regions without strong defamation law. ‘You can walk into a meeting with a banker in New York who’d just looked at printouts from Google, saying, “I’m not sure I can do business with you, sorry,”’ he says.
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