Joe Macari started out trading cars to help fund a bid to become a racing driver. A racing accident led him to focus on the firm, which includes used car sales, official Ferrari and Maserati aftersales, and racing and accident management.
‘I’m dealing with kings of countries, one day a pop star, then a City broker, then someone who runs a building company. That’s the thing about cars, there’s no class – it’s just about the people who love them,’ he says.
For Ferraris, it’s hard to find anyone better than Macari: from Terratossas to Daytonas, there’s no shortage of iconic models in his showroom. He admits: ‘If I wasn’t a dealer, I’d be a collector of old Sixties Ferraris – there’s something about them.’