View all newsletters
Have the short, sharp Spear's newsletter delivered to your inbox each week
  1. Wealth
October 17, 2017updated 30 Oct 2017 11:11am

JAMES MITCHELL

By Rasika Sittamparam

James Mitchell started out as a showroom cleaner at Fiskens, where he had ‘the very rare opportunity of being able to deal with the very best cars’. After a 12-year ascent he left, wrote a book about Jaguar and set up Pendine, which specialises in postwar British sports and racing cars.

Trading out of Bicester Heritage since 2015, he says he’s privileged to be established in what is ‘Europe’s most important old car venue’. ‘The London muses used to be the hub, but that has changed since London’s got busier. Bicester has taken up that slack,’ says Mitchell, who drives a Jaguar E-Type while quietly coveting a Frazer Nash.

Although just two years in, Mitchell has a strong European clientele and notes a significant increase in interest from France and Germany since the pound became weaker following the EU referendum. Recent sales have included an Aston DB4GT and a Jaguar C-Type. For him, selling cars is more than just a job. ‘Those dealers who aren’t involved in events don’t have their heart and soul in it,’ he says. ‘This is my life, I love this, and for me going on a rally across Europe is a holiday.’

The firm is named after Pendine Sands, the Welsh beach where the first land speed records were set in the UK. ‘I used to be obsessed by it and the heroics that took place there,’ he says. ‘Pendine stands for automotive ambition and success, so naming my company after it was logical to me.’

Content from our partners
Stoneweg, Icona, and CBH Strengthen Partnership with Cromwell Acquisition, Adding €4 Billion AUM to Stoneweg
Why investors should consider investing in nature
HSBC Global Private Banking: Revisiting your wealth plan as uncertainty abounds

Select and enter your email address The short, sharp email newsletter from Spear’s
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Websites in our network