View all newsletters
Have the short, sharp Spear's newsletter delivered to your inbox each week
  1. Wealth
December 12, 2012

Berry Asset Management’s Performance Tracker is a Great Step Towards Greater Transparency

By Spear's

Berry Asset Management’s decision to publish a Performance Tracker on its website is a very welcome step towards greater transparency in the industry

SUPER NEWS: BERRY Asset Management has added a Performance Tracker to its website which means clients will be able to get much greater transparency in how their investments are doing. It may even herald a transparency revolution in the wealth management industry.

The facility, by benchmarking portfolios to ARC’s industry average, allows HNWs to view how well Berry has performed over the past 6, 12 or 36 months against 40 other houses signed up to the Private Client Indices.

Jamie MacLeod, Berry’s CEO, says ‘This is the first time a private client wealth management firm has employed ARC data in this way.’

Many advisers will regard MacLeod’s move as bold. If rolled out across the industry, making performance data available will mean that clients are no longer kept in the dark as to how their portfolios are doing. It also means that clients may be more likely to move their portfolios from one company to another, decreasing high levels of ‘stickiness’ and making AUM more volatile.

‘It is another significant step forward in our ongoing efforts to provide clients with complete transparency,’ says Macleod. ‘That is entirely in the spirit of the Retail Distribution Review and the concept of best practice.’

Houses that are consistent performers have little to fear and everything to gain. Referrals are the best form of business development and Berry’s tracker is just the kind of hard evidence, rather than soft opinion, that private clients can pass on over dinner.

What will be said about the Pall Mall house in particular? Likely that the £658 million manager is a solid performer on the defensive side, with its model portfolio producing positive returns every year for a decade and outperforming ARC over three years by 23.4% to 16.8%.

Content from our partners
HSBC Global Private Banking: Revisiting your wealth plan as uncertainty abounds
Proposed non-dom changes put HNW global mobility in the spotlight
Meet the females leading in the FTSE

Admittedly, their star model has under-performed in the past 12 months, but against other high performing funds houses like Jupiter and Veritas, Berry can stand proud.
Read more from Wealth Wednesday

Don’t miss out on the best of Spear’s articles – sign up to the Spear’s weekly newsletter

Select and enter your email address The short, sharp email newsletter from Spear’s
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Websites in our network