In an effort to keep up with the demand for top-tier health and medical services from high-net-worth individuals, premium life insurance brand Bupa Global has expanded into private luxury ‘life care’ services with their new offering, Private Client by Bupa.
According to a new study by the company, high-net-worth individuals have spent an average of over £120,000 on health and medical treatments since the Covid-19 pandemic, in an effort to stay in peak condition and boost life expectancy at least 10 years. The study also detailed how many HNW individuals are splitting up their day to ensure maximum performance, including an average of five hours of sleep, one hour of exercise, 50 minutes of meditation, 45 minutes of personal grooming, and more. Included in these routines were often health treatments inspired by ‘celebrity fitness plans’, such as cryotherapy and vitamin TV therapies.
With Private Client, Bupa aims to not only offer the highest level of medical treatments with both domestic and international health insurance, private hospital accomodation, and global evacuation if the medical care necessary isn’t available internationally, but also lifestyle-type offerings like a concierge to help manage health needs, sports massages, mental health services, acupuncture, and reflexology.
Plans are offered in tiers, beginning at the Select plan and ending at the Ultimate plan — which comes with added benefits like genetic cancer screenings, rehabilitation in a health resort, and non-medical emergency evacuation in the event of natural disasters or conflicts.
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The benefit of these plans is that they combine all of the treatments and services that HNW customers are already seeking individually for their health into one simple streamlined package, complete with a concierge.
To sign up, customers can contact Bupa on its website to arrange a callback and receive a quote.
Image: Bupa Global
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