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Self-confessed ‘PR consigliere’ and founder of Right Angles Paul Blanchard advises CEO s and global thought leaders, none of whom ‘want publicity for its own sake’. He emphasises the need for personability: ‘Does the MD really need to be as painfully honest in that blog post? Yes, in fact they do, otherwise you’re not going to get any attention for it.’ It’s a lesson he learnt from his years in politics: ‘No one cares about process or the corporate line. People are wanting to connect with people.’ When not leading a team of 20 senior specialists, Blanchard is also an author, media commentator and speaker. His ‘Media Masters’ podcast is one of the most popular media podcasts globally.