Nick Hornby re-enters our UHNW top ten after a glistening year which included picking up the Outstanding Achievement Award at last year’s Spear’s Wealth Management Awards. ‘I think it was a reflection of ten years’ hard work to build Cerno and get the business to where it is today,’ he says.
Clients invest with Cerno through collective funds or a bespoke portfolio, with the firm employing three main investment strategies that are united by an approach of active, long-term and low turnover. ‘What people like about the firm is that they’re able to get direct access to James Spence and myself, the two managing partners,’ Hornby explains. ‘Our investment proposition is simple and easy for people to understand.’ Cerno has continued to attract new clients, with more coming from consultant and professional intermediary referrals, as well as entrepreneurs who have sold their business and realised significant assets.
‘It’s a sign of how business is developing and how we have developed as a firm,’ he says. Amid a climate of consistent volatility, geopolitical tension and the ending cycle, Hornby remains steadfastly positive on the firm’s outlook. ‘We’re not really going to do anything differently,’ he says. ‘Yes, there are some challenges in terms of the investment market, but actually we’re extremely optimistic about the future of Cerno Capital.’
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