View all newsletters
Have the short, sharp Spear's newsletter delivered to your inbox each week
  1. Wealth
July 29, 2016

James Watts

By Spear's

Another individual who possesses what colleagues describe as an ‘encyclopaedic knowledge’ of London postcodes, Watts is often out and about on his Vespa searching for the next hot area in London for buyers.

Described by one client as ‘completely charming and efficient’, he is Prime Purchase’s upcoming star, with previous experience in the financial industry. Although his highlight of 2015 was introducing a single £20 million deal to the company, Watts prefers helping buyers looking for properties around the £1 million mark while other buying agents race towards the ‘juicy glamorous stuff’.

‘Some people are potentially quite lazy in the sense that they want to do high value properties and just a few of them a year and get some very big fees, rather than doing more of the legwork,’ he says, further explaining that the due diligence involved in both markets is in fact, ‘exactly the same’.

He sees great value in Shepherd’s Bush, which he describes as having ‘that picture of good quality housing stock but also unique developments’, referring to the potential opening of a Soho House club and the redevelopment of BBC studios. He likes the fact that the schemes are not too huge. ‘We always steer clear of big developments,’ he says, cautioning that in a resale ‘if you’re part of a big development, it’s very hard to differentiate yourself from one to the next’.

Content from our partners
Abu Dhabi: How the 'capital of capital' became a magnet for UHNWs
Abu Dhabi Finance Week in the 'Capital of Capital'
Experience Seekers: The Future of Luxury Travel

Topics in this article :
Select and enter your email address The short, sharp email newsletter from Spear’s
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy policy for more information about our services, how Progressive Media Investments may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Websites in our network