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January 18, 2010

Most. Tasteless. Ever.

By Spear's

There are few things which can shock Hedgehog, a hardened habitu’ of Annabel’s dirtiest corners and the spangliest shops of Bond Street. But this – this is something else. Find out what’s getting on Hedgehog’s pricks here

There are few things which can shock Hedgehog, a hardened habitué of Annabel’s dirtiest corners and the spangliest shops of Bond Street. But this – this is something else, a press release which landed in my inbox

Johannesburg, 18 January 2010 – With gold bullion near records highs and platinum nudging $1,500 an ounce, it’s an excellent time to be investing in the limited edition gold, silver and platinum bangles linked to one of the world’s premier icons and social justice campaigns, known as the 46664 bangle initiative.

Inspired by Nelson Mandela’s prison number for the 27 years he spent in prison, they offer a unique dual opportunity for investors to profit from the rise in precious metals and the rarity value of being linked to one of the world’s most highly regarded people, Nelson Mandela.

A percentage of the proceeds from the bangle sales go towards the 46664 campaign while the balance goes to create employment and entrepreneurial opportunities for historically disadvantaged South Africans through the manufacturing of both the bangles and the boxes in which they are packaged, apart from the fact that they create global HIV/AIDS awareness via the wearer.

“The 46664 Bangles are engraved with Nelson Mandela’s historic prison number, making them more than a mere fashion statement, but also an affirmation of responsibility and a genuine investment article,” said Robert Coutts, CEO of the 46664 Bangle initiatives.

Collectors’ items have long been recognised as a good way for private investors to turn a profit in uncertain financial markets, such as those that exist today. Bullion coins allow private investors of all budgets to buy gold and benefit from its capital growth and ability to hedge against inflation and the depreciation of paper currencies making investments based on gold, solid because it is the only primary asset that is not someone else’s liability.

But, the 46664 Bangle is worth a lot more than the materials from which it is made – the bangle is part of a broader program that serves as a fundraising initiative. The Limited Edition collectors’ items include 90 platinum bangles, 90 of the 24-carat gold bangles and 466 18-carat gold bangles. The Bangles were made in celebration of Mr Mandela’s 90th Birthday in 2008 and serve as a small physical testimony to his humanitarian legacy.

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Buying a 46664 Bangle is one of those rare investment anomalies where giving truly translates into receiving. The 46664 Bangles are available in two sizes platinum, gold and silver respectively- all purchased from fair trade suppliers. All bangles are engraved with a unique serial number and owners are able to go online to register their bangles and will find information on how their purchase is impacting society through the work of the 46664 campaign. There is also online information about the activities of the 46664 campaign at

The 46664 bangle has two major benefits, viz. the intrinsic value of the metal (gold or platinum) and the value of a collector’s item associated with the Mandela legacy and the 46664 humanitarian campaigns. The scarcity of platinum coupled with the rarity of the platinum bangle as a collector’s item account for the somewhat steep price point. However, its value will increase exponentially over time and more than recoup the initial outlay – both as a financial and as a philanthropic investment.

For the seriously affluent, “bespoke” 46664 Bangles can be crafted to meet individual tastes, such as having the bangle wearer’s name spelt out in diamonds.

At a gala dinner in London to celebrate Nelson Mandela’s 90th birthday in 2008, an investor bid £320 000 for a platinum 46664 Bangle encrusted with 236 diamonds. This clearly demonstrates the investment potential of these special bangles, along with their historic and humanitarian value.

The 46664 Bangles range in price from € 36.99 for the copper bangles, €185 for silver bangles to €4480 for 18-carat gold and €5986 for 24-carat gold, to €10305 for platinum (all prices include local sales tax for Europe).

46664 Bangles can be purchased from the 46664 website and see for more retailers in your area, or the call the call centre on + 44 845 69 19932.

[Do we think Nelson Mandela has lost control of his name rights?]

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