My eye alighted on what looked like a menu but turned out to be the Pravda of Pimlico: ‘Daylesford Organic: notes for food lovers from the butcher, creamery, garden, kitchen and bakery’, as if we could forget their range of products, which a helpful DVD running on loop blasts from a plasma screen like an indoctrination clip in a cult.
Hedgehog was just in Daylesford Organic in the basement of Bamford & Sons on Sloane Square (none of those nasty Pimlico Road cafe-types), not having lunch because I have found better things to waste my money on. (Not more expensive things, however.)
My eye alighted on what looked like a menu but turned out to be the Pravda of Pimlico: ‘Daylesford Organic: notes for food lovers from the butcher, creamery, garden, kitchen and bakery’, as if we could forget their range of products, which a helpful DVD running on loop blasts from a plasma screen like an indoctrination clip in a cult.
It is nice to see that Daylesford has high aims: under the masthead is a quotation from St Francis of Assisi. ‘Be praised, my Lord,’ (doesn’t he mean Sir, or at least Lady?), ‘through our sister Mother Earth, who feeds us and rules us, and produces the different fruits and colourful flowers and herbs.’
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How true. What, I wonder, would St Francis have had to say about Daylesford? And more to the point, could he have afford anything? A vow of poverty – indeed, a vow of opulence – may not have been sufficient.
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