View all newsletters
Have the short, sharp Spear's newsletter delivered to your inbox each week
  1. Wealth
May 29, 2013

A little nudging goes a long way

By Spear's

A pilot study showed that three times more money goes to charity in people’s wills when the lawyer writing the will prompts them

Reading, yesterday morning, about the success of the ‘Nudge Unit’ (the government’s Behavioural Insight Team) in a pilot study which showed that three times more money goes to charity in people’s wills when the lawyer writing the will prompts them, I relived the moment on Monday when my daughter and I thundered passed Mo Farah at the 2K mark in the BUPA 10K run through central London.

Admittedly, Mr Farah was heading in the other direction and on the point of finishing, but that didn’t detract from my recollection of the atmosphere and the enormous range of charities and good causes for whom 11,000 or so other runners  were raising funds.

I wondered how many of us amateur athletes had been ‘nudged’ into fundraising on this occasion, by whom, and indeed to which other issues the unit could be directed.

After all, it’s not only the charities and their causes which benefit ultimately – the government is also a winner. As we were reminded at the launch of the Big Society, the government is relieved of funding the services provided by the charities, albeit at the relative cost of the fiscal incentives for those who give and receive. 

In addition to charities as a group, HMRC itself has already benefited from intervention by the Nudge Unit. Apparently, warning letters to those who had thus far failed to file tax returns were substituted with the missives observing that others in their area had already paid their tax – with a resultant 15 per cent increase in repayment rates. 

But what about professional advisers themselves, the solicitors or tax advisers through whom the Nudge Unit worked its philanthropic magic?

If the intoduction of the General Anti Abuse Rule wasn’t a form of nudge (not to promote schemes which exploit loopholes in the tax legislation), I’m not sure what is – although a nudge possibly more akin to that which the playground bully might give to encourage the small child clutching a bag of sweets to hand them over.

Content from our partners
Meet the females leading in the FTSE
A cut above: Charles Sanford on why HNW clients choose LGT Wealth Management
How the Thuso Group’s invaluable experience and expertise shaped the Spear’s Schools Index 2024

I am pleased to report that I resisted the temptation to nudge the groups of runners whose fancy dress costumes acted more as a barrier than a promotion for their causes, but who will be the conscience for the Nudge Unit in future?

It is the first governmental policy team to be part-privatised and apparently the government is looking for a business partner to take it into the private sector. Less Big Brother and more the hired muscle?

Nevertheless, in the spirit of nudging, this was the cause I was running for: www.justgiving.com/sophie-and-midge

Sophie Mazzier is counsel at private wealth law firm Maurice Turnor Gardner LLP

Read more from Legal Aide

Read more from Wealth Wednesday

 
 
 

Don’t miss out on the best of Spear’s articles – sign up to the Spear’s weekly newsletter

[related_companies]

Select and enter your email address The short, sharp email newsletter from Spear’s
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Websites in our network