‘Our clients are typically surrounded by an army of advisers and we’re brought in as the special forces team working alongside the client’s PR advisors,’ says Jeremy Eakin, a partner at Schillings. Eakin tells Spear’s that the increasing threat of hostile media attention is now ‘a concern for the many, not the few’. He adds: ‘Fuelled and enabled by social media, it’s an unforgiving environment where any individual, brand or organisation can become a target.’ Individuals and businesses can, however, take simple steps to be less of a target, he says. ‘The privacy, security and reputation crises that we fix frequently have a personal and not just a financial impact on our clients.’