‘It’s keeping a lot of lawyers busy on both sides of the equation,’ Geraldine Proudler said of the impending GDPR laws when we spoke last year. The head of reputation and media litigation at CMS notes that while there have always been trends in reputation management, data protection is now the focus for companies and individuals alike. For companies, it’s ‘not new in the sense that data protection was always there, but the consequences of getting it wrong are now much more serious’ due to the sizeable GDPR fines. For HNWs, data protection is ‘a very real concern. How comfortable can they be that their private information will remain private in the current climate?’