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  1. Luxury
June 27, 2016updated 28 Jun 2016 3:15pm

World’s first hotel designed for selfies

By Codelia Mantsebo

Millennials are demanding an authentic, original and social media friendly environment on their trips. With an Instagenic selfie backdrop, Kata Rocks is designed for snap-happy travellers.

A study of social media habits conducted by research firm YouGov showed that 25% of Americans post a photo within just one hour of arriving at a holiday destination, with 64% retaking their photos in order to make sure they’ll get ‘likes’.


For young and rich Instagrammers, Kata Rocks is the latest place to go on holiday. Offering the most impressive, Instagenic selfie backdrop, the five-star luxury resort in Phuket has become a coveted backdrop for holiday snaps on social media, attracting affluent young yachties, Instagram stars and international celebrities.



Kata Rocks is often known as the the hotel in Phuket where ‘Rich Kids of Instagram’ spend their holidays. This exclusive club of the most privileged, elite members jet off to discover the best beaches, the most beautiful blue seas and the level of luxury that is savoured and hash-tagged at Kata Rocks.

Set on dramatic cliffs overlooking Kata Beach, the photogenic, multi-million pound architectural success personifies this distinctive modern and affluent trend.

The superyacht-inspired 6-star resort and residence is the brainchild of Richard Pope, a Notting Hill property developer and keen yachting enthusiast.

With contemporary apartment sized suites that all have their own private pools, Kata Rocks is designed to showoff all the uninterrupted sea views. With floor-to-ceiling sliding glass doors opening onto private infinity pools, Kata Rocks offers Instagram-worthy scenes.

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Pool restaurant sunset-KATA ROCKS

There are 34 one, two, three and four-bedroom sky villas stacked across the hillside with fully-fitted kitchens, living and dining areas. The furnishings are sleek and Italian-made, a lot of white on white; from white linens to white umbrellas shading and white sun beds beside a white tiled pool.

Kata Rocks’ spa features eight treatment rooms, housing everything from metro nap energy pods to light-emitting treatment beds and chromotherapy, which combine traditional Thai wellness philosophies.

Sunset Terrace- KATA ROCKS - Copy

They have private chefs who will prepare fine dining for guests in the privacy of their villas, celebrity DJ’s playing over brunch and TV’s that come down from the ceiling over the bed, and a scenic view from the bathtub.

Concierges are available to make sure that each and every need is met at all times.

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