The perils of disinformation: Reputation experts on the biggest threat to HNW clients
From AI deepfakes to rather cruder misinformation, threats to reputation abound in the modern digital world
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Aisha Alli is Head of Research at Spear’s and oversees the research team where she works alongside private client firms and luxury brands such as Richard Mille, Sotheby’s and Rhodium. She is also a frequent contributor to the magazine and has interviewed prominent figures including Richard Branson, John Caudwell, Shalini Hinduja and Mauricio Umansky.
From AI deepfakes to rather cruder misinformation, threats to reputation abound in the modern digital world
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