Thank you for agreeing to take part in this online survey.
We are interested in your views about the campaign Malaysia Tourism ran on Spear’s. It will take you no longer than two minutes and your opinion would be of great help.
1. Do you recall reading any articles, advertisements, supplements, or promotions about Malaysia in Spear’s over the past 12 months?
2.(If you answered Yes to question 1): How likely are you to visit Malaysia in the next 12 months?
Very likelyLikelySomewhat likelyNot likelyNot sureI would never consider visiting malaysia
3. (If you answered Yes to question 1): Did the articles, advertisements, supplements, or promotions increase your interest in planning a trip to Malaysia
4. (If you answered Yes to question 1): After reading the articles or seeing the advertisements, supplements, or promotions, did you plan any trips to Malaysia?
5. If you were to visit Malaysia how long would you visit for?
1-5 nights (as a transit)5-7 nights8-10 nights11-14 nights14 or more
6. How much would do you spend on average when going on a long haul holiday (excluding flights & jet fuel)?
7. How would you rate your overall image of Malaysia?
I have a very positive image about MalaysiaI have a somewhat positive image about MalaysiaI don’t have an image about MalaysiaI have a negative image about MalaysiaI have a very negative image about malaysiaI don’t know enough to have an image of malaysia