‘More like joining a private members’ club’: How the experience of buying a luxury watch is changing
From four-storey superstores to private social spaces, luxury watch brands are finding a range of new ways to reach Mayfair’s well-heeled shoppers

Timothy Barber is a Spear’s contributing editor, and a features writer specialised in watches, culture, luxury and technology. His writing appears regularly in Wired, the Telegraph, Mr Porter, QP, WatchPro, Rolls Royce Whispers and many more publications.
From four-storey superstores to private social spaces, luxury watch brands are finding a range of new ways to reach Mayfair’s well-heeled shoppers
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