‘That feels like my parents’ idea of money’: Why nepo babies are fleeing Mayfair
As scrutiny of ‘nepo babies’ and other inheritors intensifies some are going into hiding – or at least leaving Mayfair
July 9, 2026
Shruti Advani
Shruti Advani is a journalist and editor whose writing has appeared in the Times and Financial Times. She was previously the editor-in-chief of Asian Private Banker and an associate stocks editor at Bloomberg.
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‘If wealth is an achievement, why hide it?’: How the new class of UHNWs is swapping etiquette for confidence
As the ranks of billionaires swell with self-made men (and women), a new etiquette of class and manners is…
April 15, 2026
September marks the return of London’s billionaires – but this time, are they here to stay?
Whether returning from lavish yacht holidays or Milanese hideouts, London’s ultra-rich face a rentrée of rain, strikes - and…
September 22, 2025
‘Nothing ages you like a bad divorce’: what HNWs are doing to avoid divorce drama
From therapy to 'nesting' and even shamanistic rituals, HNWs are going to great lengths to avoid an acrimonious divorce
July 10, 2025
The real cost of a private school education
From uniforms that cost as much as a Savile Row suit to ski trips to Canada and extra tuition,…
March 11, 2025
