View all newsletters
Have the short, sharp Spear's newsletter delivered to your inbox each week
  1. Wealth
February 2, 2009

Wealth management brand reputations collapse

By Spear's

Several leading wealth management players have seen the notional value of their brands fall sharply amid the downgrading of the reputations of struggling financial services businesses.

Several leading wealth management players have seen the notional value of their brands fall sharply amid the downgrading of the reputations of struggling financial services businesses.

Merrill Lynch, now part of Bank of America, has fallen to 62nd in the ranking of the top 500 banking brands, down from 30th in 2008, a compilation by Brand Finance, in association with The Banker magazine, shows.

That cuts the value of its brand, considered a key tool for portraying the strength, stability and service qualities of a financial institution in order to attract the confidence of customers, from individuals through to SMEs and major corporations, to $1.7 billion. Last year it was worth $5.7 billion.

For further details, visit thewealthnet

Content from our partners
Meet the females leading in the FTSE
A cut above: Charles Sanford on why HNW clients choose LGT Wealth Management
How the Thuso Group’s invaluable experience and expertise shaped the Spear’s Schools Index 2024

Select and enter your email address The short, sharp email newsletter from Spear’s
  • Business owner/co-owner
  • CEO
  • COO
  • CFO
  • CTO
  • Chairperson
  • Non-Exec Director
  • Other C-Suite
  • Managing Director
  • President/Partner
  • Senior Executive/SVP or Corporate VP or equivalent
  • Director or equivalent
  • Group or Senior Manager
  • Head of Department/Function
  • Manager
  • Non-manager
  • Retired
  • Other
Visit our privacy policy for more information about our services, how New Statesman Media Group may use, process and share your personal data, including information on your rights in respect of your personal data and how you can unsubscribe from future marketing communications.
Thank you

Thanks for subscribing.

Websites in our network