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Since Hudson co-founded Middleton in 2008, its client-base has continued to expand thanks to its clearly defined five-point mantra: focus, independence, trust, diligence and knowledge (also known as ‘The Middleton way’). ‘It’s a way of encapsulating how we’re different to other people,’ he says. ‘For me the most important thing is trust.’
The approach is paying off. ‘Our client list is very strong so we’re just out hunting very hard for houses,’ says Hudson, who was once dubbed by an industry peer as ‘the most proactive buyer in Hampshire’. Middleton sources half its properties off-market, which requires excellent contacts and hard graft. ‘The bulk is overpriced or substandard for our clients and it takes some time to wade through,’ says Hudson.
‘It hasn’t been the best year for our core market,’ he says with characteristic honesty. He points to a slowdown in the purchase of six- to eight-bedroom family houses with twenty acres across the core counties for £2-6 million, which make up Middleton’s bread and butter. ‘But we’ve had a lot of things above £10 million on the sporting and estates side, which has compensated.’
Things are picking up, though, and with the softening in sterling Hudson has seen a significant increase in interest from abroad: ‘They’re effectively buying stamp duty-free, so they’re better buyers. British buyers are out of the market for a lot of property.’