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‘In 15 years, UBS has moved from asset gatherer to investment manager,’ says Tim Eastwood. ‘But post-crisis we’ve reinvented ourselves. We aim to deliver – helping clients to preserve and grow their wealth: keeping clients rich, not making them rich.’

UBS is undoubtedly ahead of the pack, but that has its challenges. Eastwood explains: ‘The GDP of India is going to be transferred to the next generation in the next 15 to 20 years. Being the leading incumbent of those assets, we have over 50 per cent of the world’s billionaires as clients.’ An enviable position – but Eastwood knows that high numbers of divorcees and young clients eventually elect to leave their wealth managers.

UBS is looking to engage young clients in its Unlimited platform and female clients
with its dedicated site Unique. A commitment to philanthropy completes the picture. ‘We want to make UBS part of our clients’ daily consumption patterns,’ says Eastwood.

And where’s the smart money going? The ex-army man says: ‘If clients can afford it they should invest in non-traditional assets and capture the illiquidity premium. You will outperform traditional assets.’