The Spear’s Indices
Top Recommended Reputation Managers
Terence Fane-Saunders ‘stumbled into PR’ through a family friend and has worked across every area from financial to corporate and international crises. The Chelgate founder says he enjoys ‘intellectually demanding strategic PR’. Clients range from governments to insurance companies and individuals. ‘There’s one African country where I’ve counselled three of the last four presidents,’ he says. Fane-Saunders strikes a different tone from most in his industry: ‘What matters most is not what you say, it’s what you do.’ Explaining his two-fold approach, he says ‘you look at getting the behaviour right and then you look at the communications’.