Rupert des Forges - Spear's Magazine

Rupert des Forges

Knight Frank

Rupert des Forges
The Spear's 500
Company Size

Top Ten London Selling

Rupert des Forges is an adviser of rich experience. ‘I’ve lived and breathed it: I worked in Knightsbridge and Belgravia from the early 1990s,’ he says. ‘I then changed roles and now head up the prime central London developments team.’ Des Forges’ team of ten handles new-build schemes mainly around Hyde Park, with clusters around Knightsbridge, Kensington and Marylebone: ‘It’s a new product – a fusion of residential and hotel. London was late to the game, and then there was the adjustment 2008-09.’ Though the Osborne-era changes dampened things, des Forges notes a ‘resilient new-build sector’. ‘It’s a generational change,’ he adds. ‘In the Eighties and Nineties, prime and super-prime was led by addresses – everyone loved the aesthetic of garden squares. The market has moved to these new buildings.’ Why such a dramatic shift? ‘For transient people, houses are a compromise: they’re not secure when they’re not there. Our clients understand apartments; they don’t understand houses.’ This, then, is a world of young buyers, and young money – and young money feels cannier, mindful that the typical house doesn’t ‘function as it should’. ‘It’s a global story,’ says des Forges. ‘These are people who have built businesses. There are extraordinary fortunes made out there – and they tip up in London. It’s still that place of stability.’