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Philip Eddell might be masterful at keeping rural life off the press radar, but he does recall being in the limelight once when he helped Madonna and Guy Ritchie during their attempt to have the right to roam restricted on their estate. ‘That was a good watershed moment,’ he says.

In Eddell’s own words, he helps HNWs ‘create Downton Abbeys’ after the purchase of a rural estate, expertly coordinating the architects, surveyors, planners and designers.

Being a trusted adviser, he says, involves ‘being brave enough to stand up and stop clients when you think they might be making mistakes’. Otherwise things can ‘very quickly become dysfunctional’.