Rising Stars Reputation Managers

Carter-Ruck senior associate Persephone Bridgman Baker combines her intellectual property practice with work in the firm’s esteemed media litigation team. ‘My clients ultimately want a discreet legal expert who will fight hard for their reputation and guard their privacy as fiercely as they would,’ she tells Spear’s. It’s been a busy year for Bridgman Baker, who secured a ‘major victory’ against the Sun on behalf of MP Richard Burgon, who was awarded £30,000 in the High Court for libel. Social media plays a prominent part in her work, with platforms having ‘major impacts on the lifestyles of those in the spotlight, positive and unfortunately and all too frequently negatively’.