Sullivan’s company, Modedaweb, creates customised websites and mobile applications supported by digital marketing campaigns for B2B and B2C businesses.
The company mainly focuses on specialism are Fintech, Finance, Construction & Property and Travel.

Sullivan is also a keynote speaker on Inbound Marketing, Finetch: Alternative Finance and Social Media Publishing. He is a Social Media Council Member at the Direct Marketing Association defining best practice for Social Media marketing.

Sullivan appears on the BBC One 12th series of The Apprentice UK, front lined by Lord Sugar.

The Apprentice is a British reality game show in which a group of aspiring businesswomen and men compete for the chance to win a £250,000 investment from British business magnate, Alan Sugar, towards a business of the candidate’s creation, with Sugar as a 50% owner.

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