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‘The word “PR” doesn’t really cover it,’ explains Patrick Harrison when Spear’s visits him at Weber Shandwick’s offices. ‘What we do is much broader than that. We’re more of a mixed communications agency – we provide services all the way from deep data analytics through to public affairs and media relations.’

A former adviser to Prince Charles, Harrison began his career in journalism before handling communications for the prison service. ‘Like all industries, we are being disrupted,’ he says of the technology that is making communication easier and more difficult to control. ‘Like we advise our clients, we need to stay up to date with that and embrace it.’