Top Five London Buying
‘Easily the most active buying agent in prime central London by a mile — frantically busy and the best,’ a peer says of Hirst. As such, 2016 was busy for Hirst, who has recently bought three homes on Egerton Crescent, one of the UK’s most expensive streets, in ten days. ‘Anything a little bit quirky or unusual [wins],’ she says.
However, there is still a lack of supply, with sellers commonly mispricing stock. ‘Pre-Brexit, post-Brexit, you will always have greedy vendors. Everyone thinks they’re underpaid and their houses are worth more than they are — that’s human nature. People sometimes need a reality check.’
Hirst, who began her career relocating bankers from Goldman Sachs, JP Morgan and UBS to London, is a discreet operator with almost 70 per cent of over 21 years’ transactions completed off-market. Longevity is the key to survival and triumph in the buying landscape, she says. ‘With hundreds and hundreds of buying agents in prime central London, this is an industry that has grown incredibly fast, but a lot of them are very new on the circuit and will not be here in
six months’ time.’
Experience aside, a direct and honest approach to clients is essential, she says. ‘It’s the ability to advise clients as if they’re your friends,’ insists Hirst. ‘There has to be a lot of transparency.’