Top Recommended Reputation Managers

A former winner of the Spear’s Future Leader award, Laura Toogood founded Fieldmaster Group in 2016 after working as a social media strategist for global brands. ‘If you don’t manage your reputation then somebody else – or a search engine like Google – will do it for you,’ says the former Digitalis head of private clients.

Toogood works directly with clients and their advisers, which include PRs, lawyers, security experts and publicists. Her work has helped celebrities caught up in image-hacking scandals. ‘We track where these images are reproduced and we may use our technology to displace them from Google, or we may work with a law firm,’ she explains.