The Spear’s Indices
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‘We’re gaining traction,’ Jon Aarons says of New York firm Sard Verbinnen’s recent venture into Europe through London, a mission he’s been tasked with as managing director.
Aarons’s 32-year career in strategic communications started when he advised former foreign secretary David Owen. He spent 17 years at FTI Consulting, before moving to Sard Verbinnen in 2017.
‘I advise on issues where the stakes are high, where the reputation of a whole organisation is exposed,’ he tells Spear’s, adding that where his knowledge is most useful to private individuals is where ‘personal reputation is intertwined with corporate reputation’.