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Jane Sydenham has previously told Spear’s that one of her most memorable career moments is ‘surviving the financial crisis’, so it’s no wonder she is a cool hand when discussing Covid-19.

‘Clarity is needed and people really appreciate it,’ she says. That’s what we’re focused on at times of stress – there is so much that you can’t understand.

‘What you do in a crisis, and whether you act ethically and with principles, absolutely shapes the way everyone thinks about you. if you act with some integrity now, you’ll reap the rewards long-term.’

Sydenham is a key part of a strong team that includes Robert Szechenyi, who is also well regarded by peers.