RECOMMENDED REPUTATION MANAGERS
Having previously worked at the Mail on Sunday, where he broke a number of stories (one claiming to have unmasked Banksy), Thwaites still retains the air and outlook of a journalist. That’s something his clients appreciate as he takes a hands-on approach to writing stories and managing their presence in the media.
2016 has seen him work with Mark Holyoake in his bid to win £132 million back off the Candy brothers — a tricky case that has already been described as a ‘PR disaster’ for the property developer siblings. For Thwaites it’s about making sure his client is represented in the best way possible, ‘and in a way that presents the facts in a way the media can understand them’.
The right kind of column inches are well complemented by a ‘trusted confidant’ approach involving profile-building behind the scenes, ghostwriting and a formidable black book of press and political contacts that gives him leverage when it comes to public affairs.
As a one-man band he’s helped clients get their story out as they litigate at the Supreme Court and with the Kenyan police. That hasn’t been by design, but it’s something he
says he enjoys: ‘It’s all about holding people to account, standing up to the big guys and drawing attention to injustices wherever they exist.’