Company

Mishcon de Reya

Position

Partner

Index

Reputation & Privacy Lawyers

Legal

Location

London

Advice type

Alternative dispute resolution

Contentious

Crisis management

High-profile cases

Client Types

Corporate clients

Entrepreneurs

Family offices

High-profile clients

Private office

UHNW

Sector Focus

Artists, Writers and Performers

Financial Services

Governmental Organizations

Internet & Media

Legal Advisory Services

Sports & Leisure

Technology

Geographical Focus

Brazil

Central African Republic

France

United Kingdom

United States

Customer Type

Solicitor

Emma Woollcott

Spear’s Review

When mired in vicious reputation crises, ‘clients can’t be in safer hands’ than Mishcon's Emma Woollcott’s, a fellow professional says. Woollcott says she gets a real buzz from tracking down online attackers, and the self-proclaimed geek stops at no borders, often having to liaise with international lawyers and use forensic skills to get to the bottom of the threat.

‘There is a lot of psychology in disputes affecting reputation,’ she says. ‘I see myself as a private investigator-style lawyer, who looks carefully at opponents’ motivations and sensitivities.’

In addition, she has noticed a trend where clients need help from situations of their own making — the result of society’s tendency towards online exhibitionism.

Rank: Top Recommended

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