Ed Williams - Spear's Magazine

Ed Williams


Ed Williams
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Top Ten Reputation Managers

Few names in PR understand the field better than Edelman’s Ed Williams, who was promoted to EMEA CEO in September. Since he was appointed CEO of UK and Ireland in 2011 the business has doubled in revenue, changing its staff to align its objectives with new market opportunities. ‘I intend to deploy a similar strategy: build a unified and focused team that regardless of national borders can intelligently and diligently serve clients across the region,’ he said of his new role. The UK agency continues to outperform the global agency as a whole, retaining its status as a market leader. ‘Our clients are managing through a period of immense disruption across all aspects of life: politics, both domestic and geopolitical, technology and public expectation,’ he has said. ‘Technology offers so much in terms of positive change, yet it also undermines established labour markets.’ Williams has a deep understanding of the pressures faced by executives and companies when faced with the public spotlight. He believes reputation management has changed dramatically: ‘Options to stop a crisis in its tracks are increasingly limited and the focus is often now more about crisis handling than the issue itself.’