Ed Williams - Spear's Magazine

Ed Williams


Ed Williams
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Our clients are managing through a period of immense disruption across all aspects of life: politics, both domestic and geopolitical, technology and public expectation,’ says Ed Williams, Edelman UK and Ireland CEO. ‘On the one hand, the big global economies continued to perform well, yet the public mood in respect to satisfaction with our leaders remains poor. Technology offers so much in terms of positive change, yet it also undermines established labour markets.’ Williams’ six years advising the then BBC director-general Mark Thompson and Reuters CEO Tom Glocer has given him a deep understanding of the pressures of executives and companies in the public spotlight, but for him the real problem is that ‘underfunding in journalism has led to partial reporting and sensationalism’. Conversely, he also says: ‘2018 was a rather good year for investigative journalism. Political coverage in America, led by the New York Times and Washington Post, has triggered a rebirth more widely of investigative journalism.’ He believes that reputation management has changed dramatically: ‘Options to stop a crisis in its tracks are increasingly limited and the focus is often now more about crisis handling than the issue itself.’