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A former journalist, Ed Williams has always enjoyed the fast pace that comes with live issues. ‘It’s this combination of handling live issues and making a difference through sound advice that keeps it interesting,’ he says. ‘And, of course, you find yourself across the table from interesting people.’ Reflecting on the past year as CEO of Edelman, Willliams says: ‘It’s easy to forget that we’re at the tail end of a decade of system shocks. Crises in business, media, NGOs and government all have one thing in common: those in positions of trust letting the public down. The mood now is one of deep distrust. How you find your way out of this mess is the single biggest challenge our clients face.’