DEAN MAIN - Spear's Magazine



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Top Five Property Management

Main, who also runs luxury residential property development company Westbourne Group, was ‘horrified that the old established management companies were very limited in what they could do’.

‘Every resident we have is a UHNW, and demands are that much greater,’ he says. And so Rhodium was born in 2011.

It provides personalised services to residents of super-prime new-builds in London comprising units from £5 million to £200 million. With more than £1.5 billion of property under management just five years into the business, it counts Monaco’s royal family among a growing list of high-profile investors.

The style of service is certainly fit for a queen, which is what UHNWs are expecting these days. ‘Clients are placing that much more emphasis on service: how the building’s run, the ratio between concierge and residents, even the staff uniforms,’ he says. ‘In a Rhodium block you’ll see a huge difference, from someone opening the door and offering to park the car to helping you with your shopping — like you would get in any of the Park Avenue apartments in New York City.’

Services range from everyday building maintenance to restaurant reservation, yacht charter and even sourcing tickets to the Oscars. ‘Everything is bespoke,’ he says, and nothing is impossible. ‘We never roll out a set model, and once trust has been established the requests extend to outside the property management world.’